First Choice Business Brokers - Phoenix Arizona

The World's Authority in Business Sales


Expert Buyer and Seller Services for Sales of Main Street and Middle Market Businesses

Get Started

First Choice Business Brokers - Phoenix Arizona

The World's Authority in Business Sales


Expert Buyer and Seller Services for Sales of Main Street and Middle Market Businesses

Get Started

First Choice Business Brokers Phoenix Arizona

The World's Authority in Business Sales


Expert Buyer and Seller Services for Sales of Main Street and Middle Market Businesses

Get Started

Selling a Business?

Get the most value for your business with First Choice Business Brokers. Start here

Buying a Business?

First Choice Business Brokers will help you find the perfect business. Start here

Value My Business

Learn how much your business is worth in today's market. Start here

Business For Sale Quick Search

From business brokerage to mergers and acquisitions; we are the business sales experts!

The World's Authority in Business Sales

Unmatched Network

Connecting buyers and

sellers nationally

Listed and Managed over $15 Billion in Businesses for Sale

100's of businesses added
to our roster annually

Industry Leaders

Decades of experience in successful business sales

Featured Businesses For Sale

Ready To Invest In Your Future?

We are business owners, just like you!

From business brokerage to mergers and acquisitions; we are the experts.

Business Sales

Confidential Listing Services for Business Owners who wish to sell.

Business Valuation

Expert Valuation Services are offered at all First Choice Offices.

Buyer Representation

Our Professional Brokers guide business buyers through the purchasing process.

Business Search

Finding the right business for your interests, income requirements and location.

Business Sales

Confidential Listing Services for Business Owners who wish to sell.

Business Valuation

Expert Valuation Services are offered at all First Choice Offices.

Buyer Representation

Our Professional Brokers guide business buyers through the purchasing process.

Business Search

Finding the right business for your interests, income requirements and location.

First Choice Business Brokers, we provide local presence with a national reach.

First Choice Business Brokers, we provide local presence with a national reach.

From business brokerage to mergers and acquisitions; we are the experts!

National Reach, Local Expertise

Connecting Entrepreneurs with Opportunities Across North America

74

Office Locations

102

Territories Served

187

Business Brokers

$15 B

In Business Listings

Latest Business News

The latest news on buying and selling your business

By Kim Santos March 24, 2025
Have you ever considered that knowing too much about your company’s product or service could be a disadvantage? Sometimes, not being a technical expert can help you avoid a common trap many founders fall into. Carrie Kelsch, who founded A Plus Garage Doors in 2005, had no experience in garage door repair. Instead of seeing that as a disadvantage, she turned it into an edge by focusing on growth, leadership, and building a high-performing team rather than getting stuck in the technical side of the business. “I didn’t, and I still don’t, know how to fix a garage door,” she says. Instead, Carrie leaned on her team to handle operations so she could dedicate her energy to marketing and growth. This approach reflects the advice in Michael Gerber’s The E-Myth Revisited: to work on your business, not in it. Not Getting Taken Advantage Of You might worry that if you don’t understand the technical side of your business, employees or vendors could take advantage of you by claiming tasks take longer or cost more than they actually do. To address this, consider tying key employees’ compensation to your company’s long-term success. One powerful strategy is implementing phantom equity. This gives employees a stake in the financial upside of your business without transferring actual ownership. It ensures their decisions are aligned with your goals and motivates them to contribute to the growth of your company. Carrie used a similar approach, rewarding loyal team members with phantom shares. This gave her team a sense of ownership and accountability, which helped her retain top talent. With her team handling the delivery of their service and aligned to the company’s success, Carrie was free to focus on growth. A Transformative Exit In 2024 Carrie sold a majority stake of A Plus Garage Doors to Guild Garage Group, a private equity-backed roll-up in the home services space. Guild valued her business at approximately $70 million, recognizing the strong financial foundation and brand she had built. This deal allowed Carrie to take significant capital off the table while keeping a stake in the company’s future growth. It’s proof that you don’t have to master every technical detail to build a business worth millions. Carrie’s journey shows that you don’t need to be a technical expert to succeed. By focusing on growth, empowering your team, and aligning incentives with performance, you can build a valuable asset that attracts buyers or investors. Working on your business—not in it—frees you to focus on the big picture, turning what might seem like a disadvantage into a competitive edge.  Your business is more than the product or service it offers. It’s a system, a brand, and, ultimately, an asset. Sometimes the less you know about how the sausage is made, the better.
By Kim Santos March 17, 2025
A lot of companies are tempted to resell other people’s products and services as a quick path to hitting their next revenue milestone. While this approach might boost your top line, it often comes at the cost of your company’s long-term value. Acquirers aren't just looking for companies that generate revenue—they usually want businesses that bring something unique to the table, something they can't easily replicate. Finding a Quiet Corner of the Market In the early days, Luke Peters sold portable air conditioners and thermostats online. When he made a sale, he’d head to a local industrial supply store, buy the unit, and ship it to his customer. He added no value and operated as a thinly veiled reseller with razor-thin margins. But Luke began thinking more strategically about his business. Instead of competing in crowded categories like air conditioners, he found a quiet, underserved corner of the HVAC market: portable beer and wine fridges. That’s when he started to build his own brand, NewAir. By focusing on this niche, Luke didn’t have to battle the big players like Whirlpool in traditional appliance categories. Instead, he carved out a segment where NewAir could dominate and create a brand that stood out. This strategic shift allowed him to build a brand that was recognized for delivering products that were easy to ship, fun to own, and specifically appealing to a target audience. By owning his niche, Luke unlocked a path to profitability and business value that wasn't dependent on thin reseller margins. The Value of a Brand In The Value Builder System™, product or brand differentiation is referred to as Monopoly Control—the ability to dominate a niche with an offering so unique that competitors can’t easily replicate it. Achieving Monopoly Control boosts your company’s value in three key ways: 1.Commanding Higher Prices Differentiated products deliver unique value, making it easier to charge premium prices. Luke transitioned from reselling low-margin portable air conditioners to the relatively untapped market of premium bar and wine fridges. This shift raised his gross margin and net profitability—two of the most critical metrics in valuing a company. 2.Increasing Customer Loyalty When customers see your product as distinct, they are less likely to switch to competitors. Luke’s products weren’t just functional; they delivered an experience, fostering emotional connections that encouraged repeat purchases and stabilized revenue. 3.Acquirers Pay a Premium for Differentiated Brands When acquirers evaluate your company, they’re making a “build vs. buy” decision. They’re asking, “Should we buy this business or simply compete with it?” Acquirers pay top dollar when they conclude that replicating your point of differentiation would be too costly and time-consuming. Lasko Acquires Luke’s $80 Million Business  By finding an underserved niche and building NewAir around it, Luke Peters grew the company into a business generating $80 million in annual revenue. His success culminated in NewAir being acquired by Lasko Products in 2021, marking a significant milestone in his journey from reseller to brand builder.
By Kim Santos March 10, 2025
In the early days of Airbnb, co-founder Brian Chesky went to surprising lengths to gather customer feedback. He would stay with Airbnb hosts to experience the platform as they did, asking detailed questions about their needs and frustrations. Chesky’s commitment to listening wasn’t just about making improvements—it was about truly understanding the customer experience in a way few founders do. Sara Blakely, the founder of Spanx, took a similar approach. In the early days of her business, Blakely would personally visit department stores to watch customers try on her shapewear and listen to their feedback. She also spoke directly with store employees to learn what worked and what didn’t. As Spanx grew, Blakely continued reading customer emails and social media comments to stay connected to their needs. When women began asking for more than just shapewear—like leggings and bras—Blakely expanded her product line in response, fueling Spanx’s growth. Her hands-on approach to capturing feedback helped Spanx evolve into a billion-dollar brand. It’s not just giant companies like Airbnb and Spanx that benefit from this kind of founder obsession with customer feedback. Small business owners can unlock tremendous value by taking the same approach. William Brown’s Journey: From $50 to Seven Figures William Brown’s story shows how the Listening & Leveling approach can directly increase business value. Brown began with a simple $50 Word document designed to teach beginners how to trade online. What set him apart was his commitment to listening to customer feedback and using it to continually improve. When customers asked, “What broker do you use?” or “How do I navigate the market?”, Brown didn’t just answer—he adapted his product to better meet their needs. Over time, his offering evolved into a full-fledged educational program with videos, coaching, and additional resources. This not only enhanced the product but transformed Brown’s business, WB Trading, into a far more valuable asset. By responding to feedback, Brown’s product improved and so did its perceived value. This allowed him to raise prices from $50 to $2,000, significantly boosting profitability. His focus on continuous improvement also deepened customer loyalty, reducing churn and driving long-term value in his business. Through these strategies, William didn’t just build a better product—he built a more valuable business, leading to a seven-figure exit. Applying Listening & Leveling to Your Business How can you apply the Listening & Leveling approach to grow your business?  Open Feedback Channels: Actively seek customer insights through surveys, follow-up emails, or direct outreach. These insights reveal opportunities to refine your offering and build customer loyalty.  Act on Feedback: Quickly implement changes based on what you learn. As your product improves, you can increase prices and boost retention, directly enhancing your business’s value. No matter how big your business becomes, you’re never too big to listen to your customers. Whether you’re building a billion-dollar empire like Sara Blakely or fine-tuning a niche product like William Brown, customer feedback is the key to staying relevant, evolving your offering, and maximizing your company’s value.

Why First Choice Business Brokers Phoenix?

The World’s Authority in Business Sales

Buying or selling your own business can be one of the most difficult aspects of business ownership. With so many businesses for sale and so many prospective buyers, it can be overwhelming just figuring out where to begin. Fortunately, First Choice Business Brokers provides a nationwide network of Business Sales Professionals to help guide you through the buying or selling process.


Since we were established in 1994, First Choice Business Brokers has grown to become one of the largest organizations in the U.S. specializing in business sales. We have listed and managed the sale of over $10.5 billion in businesses for sale. Buyers and sellers alike can enjoy the ease and expertise of a national network of professional business brokers.


With First Choice Business Brokers, you can enjoy the greatest selection of businesses for sale nationwide. Or as a seller, you can expect to receive individualized attention in your local market.


First Choice Business Brokers is proudly a member in good standing with the International Franchise Association, Canadian Franchise Association and International Business Brokers Association.

Why First Choice Business Brokers?

The World’s Authority in Business Sales

Buying or selling your own business can be one of the most difficult aspects of business ownership. With so many businesses for sale and so many prospective buyers, it can be overwhelming just figuring out where to begin. Fortunately, First Choice Business Brokers provides a nationwide network of Business Sales Professionals to help guide you through the buying or selling process.


Since we were established in 1994, First Choice Business Brokers has grown to become one of the largest organizations in the U.S. specializing in business sales. We have listed and managed the sale of over $10.5 billion in businesses for sale. Buyers and sellers alike can enjoy the ease and expertise of a national network of professional business brokers.


With First Choice Business Brokers, you can enjoy the greatest selection of businesses for sale nationwide. Or as a seller, you can expect to receive individualized attention in your local market.


First Choice Business Brokers is proudly a member in good standing with the International Franchise Association, Canadian Franchise Association and International Business Brokers Association.

Phoenix's Most Trusted Business Brokers

At First Choice Business Brokers Phoenix, we're committed to providing the best possible experience for buyers and sellers. First Choice University provides our business brokers with comprehensive training and ongoing education. All of our business sales professionals are highly trained experts in business valuation, business marketing and buy/sell negotiations that satisfy both sides of the table.


The buying or selling of a business should never be compared to a home sale. Unlike selling a home, a business sale involves both a high level of confidentiality and a broker who will work with you from the initial listing, through negotiations, and until you've signed the paperwork. You deserve an experienced, licensed professional who specializes in business sales. First Choice Business Brokers has you covered.


With First Choice Business Brokers, buyers enjoy the greatest selection of businesses for sale nationwide. Sellers can expect to receive individualized attention in their local market. In either case, our exclusive business listings are only available through our First Choice business sales professionals.


First Choice Business Brokers is proudly a member in good standing with the International Franchise AssociationCanadian Franchise Association and International Business Brokers Association.


First Choice Business Brokers has recently been rated one of inc.com's Top Business Brokers!


First Choice Business Brokers is one of the leading business sales brokers in Nevada and the one to go for if confidential selling is your priority. From selling a business to evaluating a company to leasing services, the brokerage firm does it all with professionalism and commitment. - inc.com

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