Rochelle Felix is a Business Broker dedicated to helping small and mid-sized business owners navigate growth, transition, and successful exits with clarity and confidence.



She holds a Bachelor of Business Administration (BBA) and brings a strong operational foundation to every client engagement. Prior to becoming an agent, Rochelle worked within the First Choice Business Brokers Phoenix office, supporting administration and marketing initiatives. This hands-on experience provided her with a deep understanding of the structure, compliance requirements, organization, and behind-the-scenes coordination necessary to move transactions efficiently from listing to closing.

With multiple years of experience inside the brokerage environment, Rochelle understands that successful transactions are built on preparation, proactive communication, and trust. She is committed to building strong, lasting relationships with entrepreneurs and guiding them through one of the most significant financial decisions of their lives with professionalism, integrity, and strategic insight.